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The web site states the following, "Continuing a tradition of serving gearing buyers with gears." I noticed that the web site stated " A comprehensive rack and gear service." They also said " From a gearing shop you can count on. Worcester Gears and Racks is a custom gear manufacturer whose services include the manufacture of spur gears. Worm gears, helical and bevel gears, gear racks including spur racks, helical racks, worms, internal gears, spline shafts, splines, keyways, roller sprockets, silent chain sprockets, timing belt pulleys and ratchets. To learn about our comprehensive." The meta header had gears as the first optimized keyword. This keyword is followed by gear racks, spur gears, and gear which isn't as urgent as gears. The other words wgear.com uses is worm gears. helical gears is included and will not be seen by web engines.